Lübech Living ApS

15 Years of Sustainability at Lübech Living

This year, Lübech Living celebrates 18 years as a company, but 15 years with a focus on sustainability. Lübech Living was founded in 2006, and in 2009, we decided to shift our focus from high-end conventional interiors to interiors responsibly produced from environmentally friendly materials and under good working conditions.

These 15 years began in a market with no interest in or understanding of sustainability, to today where the world has recognized the importance of taking greater responsibility for our future. Since 2009, Lübech Living has been a first mover in sustainability in the interior industry. Being a first mover comes at a high price: there is no one to learn from, mirror, or copy. There are no available materials or suppliers with experience. At no point in these 15 years has there been a fast track to success.

Building Lübech Living, and especially our OOhh project in Sri Lanka, has therefore been 15 years of experiments, innovative thinking, trials, many limitations, and countless hours invested in the constant striving to do things more responsibly tomorrow than today. That said, it is all the successes over the past 15 years that stand out in our memories, overshadowing everything else and motivating us to continue Lübech Living’s sustainable work.

These 15 years have brought many different materials and products in our attempt to find a group of materials and production methods that meet our requirements for environmental friendliness and social responsibility and complement our Vance Kitira candles. Vance Kitira, which we started with in 2009, was the catalyst for beginning our sustainable journey. Vance Kitira showed us that we could build a business based on sustainable values, values that spoke directly to our hearts. We started by making furniture from old railway sleepers, then handmade wooden shoes, but where we really saw that we could create something unique was when we started our OOhh project in Sri Lanka in 2010. A project that proved to be the foundation of what defines Lübech Living today.

The reason why our project in Sri Lanka is so significant to us is that we have been involved in creating everything from scratch. We have been involved in setting the framework and developing everything. From the beginning, we have constantly sought and experimented with local recycled materials in our desire to create timeless, aesthetic designs that could replace conventionally produced interiors. At the same time, the project has made it possible for Lübech Living to create jobs for a large group of socially disadvantaged women, who have had the opportunity to work from home and thus generate an income while taking care of their home and children.

We believe that our 15-year anniversary of sustainability and the many ups and downs should be celebrated and honored. We are doing this by launching our new anniversary design – Jubilee Design. A design that represents two of the many innovative developments we have made over the years.

Read more about our Jubilee Design here